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The tribes we lead, follow and join in publishing: reflecting on Seth Godin’s...

Adopting tribes I’m not sure whether I’m a fan of Seth Godin or not, but his May 2009 TED talk is perhaps a bit prescient as far as Internet social marketing is concerned.  Even though the use of the...

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Marketing to the mainstream: Is the Surface Web a conservative stronghold?

The more I observe what’s happening online, the more it’s reinforced that the high-visibility surface platforms of the Internet are conservative strongholds… Locating the freaks Where are all the...

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